Green Bottom Line

Going green — By on June 18, 2009 at 6:46 am
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What's your Green Bottom Line?

You may be able to talk the talk when it comes to saving the environment, but what is your green bottom line?  Would you use toilet paper made from post-consumer recycling products?

Many people might answer the question “yes,” but then choose the plush, pillow-y softness of Charmin or Cottenelle when no one is watching.  But did you know that there is an, “ahem” Happy Ending to this story?

Its true, you can wipe in comfort and still protect your green bottom line.

Time Magazine recently ran a story about the greenest toilet papers on the market, comparing the relative amounts of post-consumer recycle products, overall recycled products and… perhaps most important … comfort factor.

If you don’t want to flush your money or the planet’s virgin forests down the drain, then its time to consider the content of your toilet paper.

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Time for a switch to green toilet paper

Fast facts:

  • Toilet paper with 100% recycled fiber comprises only 2% of the TP market in the United States
  • Using recycled materials is only part of the green equation – manufacturers also need to adopt less toxic bleaching processes
  • If every household in the United States replaced ONE single 500-sheet roll of toilet paper with one made with 100% recycled paper, 425,000 trees would be saved each year!

Greenpeace has been pushing the toilet paper issue for 4 years.  Some companies are responding – including Seventh Generation, Marcal Small Steps, 365 Everyday Value (Whole Foods) and Scott.  But American consumers are the hardest sell.  In Europe and Latin America, green toilet paper comprises 20% of the market, as opposed to a paltry 2% in the U.S.  We’re not talking about sandpaper here, folks!

Time’s article indicated that Seventh Generation brand toilet paper (80% post-consumer, 100% overall recycled) is the best bet for comfort, value and “greeness.”  Why not conduct your own tush-test?

What else can you do?  Commit to buying toilet paper that is made with recycled products and stop purchasing plush “Hummer-style” TP from virgin forests.  Write to companies like Charmin, Cottenelle and Scott and request more green offerings.  If you work outside of the home, see if you can help influence the purchasing decisions so that your employer will buy the greenest toilet paper available.

Consider that a small sacrifice on the porcelain throne will help hundreds of thousands of trees.  What is YOUR green bottom line?  How far would you go – or resist – to make a real difference?

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  1. Jeff9 says:

    This covers all the bases = saves you money, helps the environment, helps your health, makes you feel better, it’s so easy to do and it costs less than $50.00; Save money and the Earth and be clean at the same time! Add Bathroom Bidet Sprayers to all your bathrooms. I think Dr. Oz on Oprah said it best: “if you had pee or poop on your hand, you wouldn’t wipe it off with paper, would you? You’d wash it off” Available at with these you won’t even need toilet paper any more, just a towel to dry off! Don’t worry, you can still leave some out for guests and can even make it the soft stuff without felling guilty. It’s cheap and can be installed without a plumber; and runs off the same water line to your toilet. You’ll probably pay for it in a few months of toilet paper savings. And after using one of these you won’t know how you lasted all those years with wadded up handfuls of toilet paper. As for water use a drought is always a concern and must be dealt far exceed the water use of household users and in the case of toilet paper manufacture it is huge. The pollution and significant power use from that manufacturing process also contributes to global warming so switching to a hand bidet sprayer and lowering your toilet paper use is very green in multiple ways. Blog; THE BUTT OF TOO MANY JOKES;

  2. Stephanie says:

    Hi Jeff – thanks for the great tip re: the bathroom sprayers. Good to know about other green ways to clean up our bottom line.

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