With solar panels falling in price, government incentives and rebates still robust, and growing concern about continued use of non-renewable (and polluting) energy resources, is it any wonder that more middle class homeowners are considering solar?
But get this statistic from One Block Off the Grid: 42% of upper middle class homeowners are considering installing solar panels in the next 5 years. When conducting online, survey-based market research (not related to solar panels) through Zoomerang (not related to solar panels), One Block Off the Grid (1BOG) asked respondents from five regions in the United States – New England, Mid-Atlantic, South, Midwest and Pacific Northwest – “How likely are you to consider installing solar panels on your home sometime in the next five years?”
People that were asked whether they would consider installing solar panels on their home in the near future were over the age of 35 with an annual household income of at least $100,000. Respondents were evenly divided – male and female. Of the 332 homeowners that completed the survey, 140 marked “maybe,” “probably” or “definitely,” indicating that middle class homeowners appear to be considering solar in increasing numbers.
The number of people that might want to install solar panels on their homes may be even higher with a little more education on the potential savings. An astonishing 67% of the people surveyed underestimated the monetary savings possible by going solar.
With a better understanding of the costs and benefits of home solar panels, people considering the switch to solar power would probably be more likely to take action.
If you were surveyed, how would you answer the question, “How likely are you to consider installing solar panels on your home sometime in the next five years?”