Fizzys Lunch Lab

Green kids — By on October 5, 2009 at 7:39 am

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PBS Kids Fizzy's Lunch Lab

PBS KIDS is launching a fun new addition to their online educational collection. Fizzy’s Lunch Lab is a playful web only program designed to encourage healthy eating habits.

The priority? Laughter is key. Funny characters, brief video clips and interactive games will keep kids coming back for seconds – in a good way!

To encourage parents and children to work together at creating a healthier lifestyle, the site will also feature extensive resources for mom and dad to participate and plan meals everyone can enjoy and feel good about.

The strategy, according to  Fizzy’s Lunch Lab co-creator, Evan Sussman:

“Childhood obesity is a growing problem and we realized that in order to start reversing the effects of our fast food culture, we’d have to employ some of the same tactics that fast food giants have historically used to attract children.  By creating fun, animated personalities, our hope is to keep families entertained, engaged, and interested in healthy living. When was the last time you received your recipe instructions from a bellowing measuring-cup drill-sergeant?”

Here’s a clip to give you a taste of what’s in store for you and your young chef:

The comprehensive content for Fizzy’s Lunch Lab will be rolled out over a 10-month period with a new video premiering every week, beginning November 16.

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