Green Goodhousekeeping Seal

Going green — By on January 4, 2010 at 6:08 am
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Green Goodhousekeeping Seal

There are so many green certification standards out there, it can be confusing to consumers, if not manufacturers and suppliers themselves!  Add in the fact that most of them are represented by acronyms (e.g. “LEED” for Leadership in Energy and Environmental Design), and who knows what the standards even mean, or involve?

Enter the Green Goodhousekeeping Seal.  Its straightforward, and relatively self-explanatory.  Goodhousekeeping explains that it is intended “to set a mainstream bar for consumers who wish to live a greener lifestyle.”

Developed to help consumers find green products and avoid “greenwashing,” the seal was unveiled in Spring 2009 by Good Housekeeping magazine and the Good Housekeeping Research Institute (GHRI):

While there are numerous eco-labels used in the marketplace, none have the broad recognition and trust of the Good Housekeeping Seal. We offer consumers the guidance they need to help them sift through the confusing clutter of “green” claims on hundreds of products on store shelves today. Consumers can be reassured that products with the Green Good Housekeeping Seal both perform and are environmentally responsible.

What factors are taken into account when a product is evaluated for the Green Goodhousekeeping Seal?

According to the official website:

GHRI reviews and verifies a wide range of data related to the product’s measurable environmental impact. Reduction of water use in manufacturing, energy efficiency in manufacturing and product use, ingredient and product safety, packaging reduction, and the brand’s corporate social responsibility are among the factors considered.

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This cleaning product has been awarded the Green Goodhousekeeping Seal

What products have been awarded the Green Goodhousekeeping Seal?

The short answer to this question: to date, only cosmetic and cleaning products:

  • Clorox Green Works Natural Bathroom Cleaner
  • Nature’s Source All Purpose Cleaner
  • Nature’s Source Glass & Surface Cleaner
  • Nature’s Source Natural Bathroom Cleaners
  • Nature’s Source Laundry Stain Remover
  • Aveeno Soothing Bath Treatment
  • Physicians Formula Organic Wear 100% Natural Origin Tinted Moisturizer

Eventually, the Green Good Housekeeping Seal could be awarded within more than a dozen categories, including building products, home appliances, consumer electronics, textiles, and children’s products.

If you are a product manufacturer, how can you get a Green Goodhousekeeping Seal?

To earn the Green Good Housekeeping Seal, a detailed application must be completed and submitted for review by scientists and engineers at GHRI.  First, the product must earn the Good Housekeeping Seal, an emblem that reflects Good Housekeeping‘s satisfaction with its performance. Then, it must meet stringent environmental performance requirements, in order to earn the Green Good Housekeeping Seal.

Among other things:

Applicants are required to provide data and support materials that document their claims. All materials are reviewed by GHRI for accuracy, completeness and appropriateness to the claims.

Applicants are required to disclose all ingredients and commonly known contaminants in their formulations and these are subject to the Green Good Housekeeping Seal environmental requirements.

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Physicians Formula Organic Moisturizer is certifiably green!

Why such a lengthy application?  In part because Good Housekeeping will replace the item or refund the cost to the consumer if the product doesn’t meet its claims within the first 2 years.  Also because consumers want a reliable assessment of genuinely eco-friendly products, across a wide range of factors.

If you want to find products that have been awarded the Green Goodhousekeeping Seal, simply look for the green seal of approval on your favorite items.

Interested in obtaining the Green Goodhousekeeping Seal for your products?  You may want to consider the services of a sustainability consultant to help you navigate the application process.

Green or greenwashing?

Now, you can know for sure!

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