Message from auto manufacturers, green is here to stay.
If there was one message that came loud and clear from this year’s Washington Auto Show, its that the future of the auto industry is green.
A massive 65,000 square feet of the Washington Convention Center was dedicated to the “Advanced Technology SuperHighway,” which is basically overblown marketing speak for “Eco-Friendly Cars – This Way.”
Among the innovative designs was the electric Fiat 500, Fiat’s answer to BMW’s Mini Cooper E, which grabbed headlines last September.
Fiat has put a lot of effort into making its new vehicle appealable, launching a cool marketing campaign for the special edition Fiat 500 Pink, by getting a British guy to paint a white car bright pink with 130 bottles of nail varnish! The new electric version of the Fiat demonstrates how the company is diversifying its appeal to new eco-conscious demographics.
Among other “hot” vehicles at the Washington Auto Show include the Chevy Volt, Ford Focus BEV and Mercedes Benz F-Cell hydrogen fuel vehicle. Overall, there are some impressive electric and hybrid technology that’s ready to burst onto the American market.
While its interesting to look at the new entries at the auto show, the top of the class for green cars in 2010 has to be the Nissan Leaf, which picked up the accolade of Green Car Journal’s 2010 Green Car Vision Award. According to GreenCar.com:
“This coming electric model will provide the features, the styling and the driving experience that will meet the needs of a sophisticated and demanding market while producing zero localized emissions and requiring no petroleum fuels.”
Unlike previous electric cars, consumers will not have to take a shovel down to the bank to withdraw mounds of savings just to go green with their motoring. The Nissan LEAF will be competitively priced and affordable, not punishing motorists for trying to be more eco-friendly. Nissan plans to leave the advanced lithium-ion batteries in the leaf to customers, which will make monthly payments comparable to those of a standard gasoline-run vehicle.
The auto industry has been rocked by the recession, but despite tough times, its encouraging to see that manufacturers are still taking green issues seriously. The vehicles featured at Washington are testament to this.
Long may the green drive continue!