While 2010 may be the biggest year for the electric vehicle since…. well…. ever, one man in Bend, Oregon has pinned high hopes on the alternative means of transportation for nearly a decade. Bruce Meland has been publishing Electrifying Times, an electric car magazine, internationally (right here from Central Oregon) since 1992!
Seems that there finally are some mainstream articles to be published about electric cars now available to the average consumer. With the Chevy Volt and Nissan Leaf hitting U.S. roads this year, Electrifying Times may move beyond the tiny, niche market it has served for so many years.
Meland is the editor in chief and publisher of Electrifying Times. He has only two employees, but serves his subscribers – from all around the globe – well. In addition to his work with the magazine, Meland provides consulting services for electric car manufacturers which, in turn, purchase ad space in the magazine.
With the new EV models heading to showrooms in the coming months, Electrifying Times expects a boost in circulation. The magazine is published several times a year and sold 12,000 copies of the last issue in August 2010 with growing interest in electric cars.
Meland predicts that gas will soon return to $4 a gallon (or more) in the U.S., which will further encourage interest in Electrifying Times and electric cars in general. And its not just about the price of gas or the environment that keeps Meland interested in electric cars. He notes that our consumption of foreign oil is one of the biggest reasons we have a massive federal deficit.
Meland has this to say on the current state of politics surrounding EVs:
“You hear all these Republicans screaming that we’ve wasted all that stimulus money, but it hasn’t been wasted. It just is going to take longer. … The seed has been sown, for big companies and small. One, to get charging stations in, … and two, the investment of batteries.”
So, for now, Meland and his team will keep publishing Electrifying Times to inform readers and subscribers about the promise of electric cars and hybrids. And he ought to know – Meland has owned an Electrovan, an electric motorcycle and currently drives a Prius.